The Power of Starting Something Stupid

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Title: THE POWER OF STARTING SOMETHING STUPID

Author: Richie Norton

Publisher: Shadow Mountain

March 2013

ISBN: 978-1609070090

Genre: Self-help

What if the smartest people in the world understand something that the rest of us don't? (They do.) What if they know that in order to achieve success, they will sometimes have to do things that others may initially perceive as stupid?

The fact of the matter is that the smartest people in the world don't run from stupid, they lean into it (in a smart way). In The Power of Starting Something Stupid, Richie Norton redefines stupid as we know it, demonstrating that life-changing ideas are often tragically mislabeled stupid. 

What if the key to success, creativity, and fulfillment in your life lies in the potential of those stupid ideas? This deeply inspiring book will teach you:

• How to crush fear, make dreams happen, and live without regret.
• How to overcome obstacles such as lack of time, lack of education, or lack of money.
• The 5 actions of the New Smart to achieve authentic success.

No more excuses. Learn how to start something stupid—the smartest thing you can do. Drawing on years of research, including hundreds of face-to-face interviews and some of the world's greatest success stories past and present, Richie shows you how stupid is the New Smart—the common denominator for success, creativity, and innovation in business and life.

I admit to going into this book with some trepidation. But the book is written in an across-the-kitchen-table style, friendly, personable, and informative. I learned things—such as Walt Disney was once fired for having “no imagination.”  And Elvis Presley was told he had “no talent, and go back to truck driving.” Wow. And you know the rest of the story in these two cases.

The author shares stores that are heart-breaking. Stories that are empowering. Stories that simply make you shake your head in amazement. Which makes me wonder now if my son’s stupid idea is really so stupid… Maybe he should give it a try. The worst he could do is fail. The most—is succeed beyond his wildest dreams. 

If you have a wild idea that everyone says is stupid—don’t discount it. Go buy THE POWER OF STARTING STUPID and learn how to crush fear, make dreams happen and live without regret. $24.99 hardcover. 320 pages.