Wednesday, June 29, 2011

Branded: Sharing Jesus with a Consumer Culture

Title: BRANDED: Sharing Jesus with a Consumer Culture
Author: Tim Sinclair
Publisher: Kregel Publications
May 2011
ISBN: 978-0-8254-3894-3
Genre: Inspirational/Evangelism

Marketing…It’s just not a word that most people think of in terms of Jesus. Yet, Tim Sinclair, a professional marketer, maintains that marketing is actually what evangelism is.

We put “Jesus Saves” bumper stickers on the back of our cars, yet we drive 80 miles per hour and are rude to other drivers. We wear WWJD bracelets, yet we lie, sport bad attitudes, and talk badly. We go to church on Sunday, yet Saturday night we’re the beer drinking womanizer at the local bar. No wonder people have stopped listening! We say we’re a Christian, and they see us living like everyone else all the time. Except for an hour on a Sunday.

Tim Sinclair says that most Christians have a problem with –ing. We are good at say-ing, but bad at act-ing. He has a point. There is that old adage, do what I say, not what I do. Remember that one? It is time we start practicing what we preach. Putting our words into action. And living what we say we believe.

BRANDED: Sharing Jesus with a Consumer World is a well thought out book that will bring you to your knees with conviction one minute and have you laughing the next. If you are trying to evangelize a lost and dying world, then you need to pick up BRANDED and read it for yourself. It will give you something to think about, and something to do about it. Discussion questions for each chapter are included at the end of the book. $11.99. 144 pages.

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